INCREASING THE VISIBILITY

Under the theme, increasing the visibility of antibiotic resistance, ReAct will work to make visible antibiotic resistance as a global health concern and advocate for its inclusion on the global health agenda.

Among other things, this entails publications, newsletters, development of a web-based resource centre, meetings and policy convenings (including a continuous dialogue with the World Health Organization) and the promotion of national and regional policy platforms for antibiotic resistance.

Targeted communication aims to support the political and social debate for ReAct's agenda around the world. Innovative communication products and processes will continue to be developed to change the dominance of the "war metaphor" as the social paradigm for understanding microbial ecology, human health and response to infection, resistance and preventive and treatment measures.

Furthermore, ReAct is working to raise awareness of antibiotic resistance as a major health threat in low- and middle income countries, especially in Sub-Saharan Africa, and advocate for inclusion of antibiotics in global health programmes - in order to improve access to effective treatment of infectious diseases.