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When setting up an awareness raising initiative it is important to identify and involve the relevant stakeholders. Here you find useful tools and strategies in the process.

Stakeholders in this case are individuals, groups, organizations or authorities who are interested, can influence or be influenced by the implementation of awareness activities. Different stakeholders can include the ministry of health, the World Health Organization, the public health sector, non-governmental organizations (NGOs), civil society organizations (CSOs) hospitals, doctors, nurses, other professionals, pharmacists, educators, or academics. Involving local opinion leaders is useful to reach out with the message. Expert support from for example the health sector is also recommended to increase credibility.

Stakeholder analysis

A stakeholder analysis tool can be used to help identify stakeholders and organize them into a table or stakeholder map according to their level of interest and power to influence. Engaging stakeholders to participate can be challenging but is essential in order to achieve desired results. Antibiotic resistance is a complex problem that is best approached through multi-stakeholder collaboration. The effectiveness of awareness raising interventions is dependent on the ability to unify stakeholders, plan initiatives and communicate results.

Selected Resources

Resource Description
Building Coalitions for Containing Antimicrobial Resistance: A Guide This guide helps stakeholders to organize collaborations to address the problem of antimicrobial resistance. The chapter “Mobilize support” presents guidance on how to identify stakeholders, organize a working group and establish group procedures. Provides a number of useful templates such as stakeholder interview guide and sample agenda for kickoff meeting. An older version is available in Spanish and French.
Community Toolbox, chapter 7: Encouraging Involvement in Community Work The Community Toolbox aims to offer people engaged in local and community work a depository of tools and advice for building healthier communities. Chapter 7 for example covers: The importance to involve all people affected by the problem (section 7) and Identifying and analyzing stakeholders (section 8).
Creating and Maintaining Partnerships This Community Toolbox toolkit provides guidance for creating a partnership among different organizations to address a common goal.
Networking Champions for Change (PDF) The story of building up the ReAct South East Asia network – Champions for Change.

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