This page collects a selection of past and existing campaigns, which provides campaign materials, manuals for implementation and inspiration for creating your own awareness raising campaign on antibiotic resistance.
Before starting, it is useful to develop a structured campaign plan outlining aims and objectives and the implementation process, including how to monitor and evaluate the initiative.
In addition, throughout the Understand section you can find informative documents, videos, and fact sheets that can serve as inspiration for your campaign.
Selected Resources
| Resource | Description |
|---|---|
| World Antimicrobial Awareness Week | Campaign site of WHO that provides resources and campaign materials to facilitate activities during world antimicrobial awareness week. Also offers an opportunity to share activities online. |
| Global Campaign – From people to leaders! Act on AMR NOW! | Campaign site. ReAct Group launched a global campaign to amplify the voices of communities and civil society before the Untied Nations High-Level Meeting on Antimicrobial Resistance (AMR) in September 2024. In this site you can learn more about the campaign, find a campaign toolkit, as well as more inspirational initiatives. |
| SuperAmma Campaign for Changing Hand Washing Behaviour | Campaign site. A behavior change communication campaign to encourage hand washing with soap. This site provides the approach and the materials that worked successfully in southern India to inspire and assist you in your behavior change campaign. The SuperAmma intervention showed that substantial increases in hand washing with soap can be achieved using emotional drivers ”]. Other organisations have their own campaigns to increase and improve hand washing as well, such as the World Hand Hygiene Day – SAVE LIVES: Clean Your Hands (WHO), or How to build your own Tippy Tap (USAID). |
| Beat bad microbes | Campaign organized by the University of Reading and the Rwanda Community Pharmacists Union to raise antimicrobial resistance awareness and provide essential materials for pharmacists to better support community members. |
| Scaling Up Life-Saving Commodities for Women, Children, and Newborns: An Advocacy Toolkit | Toolkit providing a guidance on strategic advocacy, including tangible actions and tools that advocates can adapt for use within their countries. It aims to mobilize support in scaling up access to 13 life-saving commodities, including injectable antibiotics and amoxicilin instrumental for maternal and child health. Available in English and French. |
| Become a WHO hero and pledge to fight antimicrobial resistance | Campaign. Online application where different stakeholders (community, physicians, pharmacists and veterinarians) can make pledges to contribute to the global efforts to fight antimicrobial resistance. Developed for World Antimicrobial Awareness Week. |
| Campaign to get Antibiotics off the menu | Campaign from Consumers International to get multinational restaurant chains to stop serving meat from animals routinely given antibiotics included on the WHO’s list of medically important antibiotics. Provides for example facts and infographics. |
| Prescription (PDF 266kb) | Campaign material. A mock-up prescription aimed at policy makers to make them support a proposal on more prudent antibiotic use in veterinary medicine. An example of a creative way to raise awareness, initiated by the European Consumer Organisation (BEUC). |
| CIDRAP communication toolkit | Toolkit developed by CIDRAP that includes infographics, videos and posters for communication and raising awareness campaigns of antibiotic resistance. |
| HAI Prevention, Control and Outbreak response for Public Health and Healthcare | Resources and Prevention and Response Toolkits developed by CDC with setting-specific, pathogen and infection type-specific, and environmental-specific perspectives. |
| AMR VOICES: Stories from the frontlines of antimicrobial resistance during Covid-19 | Report from the Longitude Prize. Contains real-life stories from patients and health professional from different parts of the world who are or have been affected by antimicrobial resistance. Describes how the COVID-19 pandemic has impacted their lives and what they think needs to change in the response to the slow-moving pandemic of antimicrobial resistance. |