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Toolbox  –  Raise Awareness

Campaign materials

In the table below you can find selected websites and existing campaigns on relevant issues, which provides campaign materials, manuals for implementation and inspiration for creating your own awareness raising campaign. on antibiotic resistance

Before starting, it is useful to develop a structured campaign plan outlining aims and objectives and the implementation process, including monitoring and evaluation.

Participants with message boards in a walk to raise awareness about smart use of antibiotics in Jakarta, Indonesia.
Participants in a walk to raise awareness about smart use of antibiotics in Jakarta, Indonesia. Courtesy of YOP.

In addition, the subpages contain a collection of specific materials or for inspiration or use:

Selected Resources

Resource Description
SuperAmma Campaign for Changing Hand Washing Behaviour A behavior change communication campaign to encourage hand washing with soap. This site provides the approach and the materials that worked successfully in southern India to inspire and assist you in your behavior change campaign. The SuperAmma intervention showed that substantial increases in hand washing with soap can be achieved using emotional drivers.
TippyTap A community-based intervention for hand washing in settings without access to running water. The site’s tools feature manuals, promotional materials and information on the importance of hand washing.
Scaling Up Life-Saving Commodities for Women, Children, and Newborns: An Advocacy Toolkit Advocacy toolkit providing a guidance on strategic advocacy, including tangible actions and tools that advocates can adapt for use within their countries. It aims to mobilize support in scaling up access to 13 life-saving commodities, including injectable antibiotics and amoxicilin instrumental for maternal and child health.
Get smart about antibiotics (PDF) The booklet (together with a video) were used to promote the responsible use of antibiotics and raise awareness of antibiotic resistance among the general public in Penang, Malaysia.
Campaign to get Antibiotics off the menu Campaign from Consumers International to get multinational restaurant chains to stop serving meat from animals routinely given antibiotics included on the WHO’s list of medically important antibiotics. Provides for example facts and infographics.
Prescription (PDF 266kb) A mock-up prescription aimed at policy makers to make them support a proposal on antibiotics in veterinary medicine. An example of a creative way to raise awareness of the importance of this issue.
European Antibiotic Awareness Day homepage Get inspiration or directly use the campaign materials produced for the European Antibiotic Awareness Day. This website also provides links to materials and initiatives from specific countries.
Handwashing: Clean Hands Save Lives Health promotion materials on hand hygiene, developed by the Centers for Disease Prevention and Control. (CDC). Materials are available in several languages.
Do bugs need drugs? A Canadian community program for wise use of antibiotics with educational resources and materials aimed at kids, including games, comic books, colouring sheets and iPhone / iPad Apps.
Faces of Antimicrobial Resistance. A collection of real-life stories of how antibiotic resistance has affected American people. Published. Also published as a PDF (14MB) by the Infectious Diseases Society of America.
Communication Toolkit for Health Departments: Healthcare-Associated Infections and Antibiotic Resistance Toolkit developed by ASTHO and CDC for creating communication strategies and raising awareness of healthcare-associated infections (HAIs) and antibiotic resistance. Can be modified to reflect local or regional circumstances.