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Toolbox  –  Raise Awareness

Campaign materials

In the table below you can find selected websites and existing campaigns on relevant issues, which provides campaign materials, manuals for implementation and inspiration for creating your own awareness raising campaign on antibiotic resistance

Before starting, it is useful to develop a structured campaign plan outlining aims and objectives and the implementation process, including monitoring and evaluation.

Participants with message boards in a walk to raise awareness about smart use of antibiotics in Jakarta, Indonesia.
Participants in a walk to raise awareness about smart use of antibiotics in Jakarta, Indonesia. Courtesy of YOP.

In addition, the subpages contain a collection of specific materials or for inspiration or use:

Selected Resources

Resource Description
SuperAmma Campaign for Changing Hand Washing Behaviour Campaign site. A behavior change communication campaign to encourage hand washing with soap. This site provides the approach and the materials that worked successfully in southern India to inspire and assist you in your behavior change campaign. The SuperAmma intervention showed that substantial increases in hand washing with soap can be achieved using emotional drivers .
TippyTap Campaign site. A community-based intervention for hand washing in settings without access to running water. The site’s tools feature manuals, promotional materials and information on the importance of hand washing.
Scaling Up Life-Saving Commodities for Women, Children, and Newborns: An Advocacy Toolkit Toolkit providing a guidance on strategic advocacy, including tangible actions and tools that advocates can adapt for use within their countries. It aims to mobilize support in scaling up access to 13 life-saving commodities, including injectable antibiotics and amoxicilin instrumental for maternal and child health.
Get smart about antibiotics (PDF) Booklet that was used (together with a video)  to promote the responsible use of antibiotics and raise awareness of antibiotic resistance among the general public in Penang, Malaysia.
Campaign to get Antibiotics off the menu Campaign from Consumers International to get multinational restaurant chains to stop serving meat from animals routinely given antibiotics included on the WHO’s list of medically important antibiotics. Provides for example facts and infographics.
Prescription (PDF 266kb) Campaign material. A mock-up prescription aimed at policy makers to make them support a proposal on more prudent antibiotic use in veterinary medicine. An example of a creative way to raise awareness, initiated by the European Consumer Organisation (BEUC).
World Antibiotic Awareness Week Campaign site of WHO that provides resources and campaign material to facilitate activities during world antibiotic awareness week, such as infographics, factsheets and multi-media materials. Also an opportunity to share activities online.
Handwashing: Clean Hands Save Lives Campaign site. Health promotion materials on hand hygiene, developed by the US CDC. Materials are available in several languages.
Do bugs need drugs? Information portal. A Canadian community program for wise use of antibiotics with educational resources and materials aimed at kids, including games, comic books, colouring sheets and iPhone / iPad Apps.
Faces of Antimicrobial Resistance. Report. A collection of real-life stories of how antibiotic resistance has affected American people by the Infectious Diseases Society of America.
Communication Toolkit for Health Departments: Healthcare-Associated Infections and Antibiotic Resistance Toolkit developed by ASTHO and CDC for creating communication strategies and raising awareness of healthcare-associated infections and antibiotic resistance. Can be modified to reflect local or regional circumstances.
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Centers for Disease Control and Prevention - CDC, Association of State and Territorial Health Officials - ASTHO. Communication Toolkit for Health Departments: Healthcare-Associated Infections and Antibiotic Resistance [Internet]. [cited 2017 Feb 15]. Available from: http://www.astho.org/Toolkit/Enhancing-HAI-Prevention-and-Outbreak-Response/
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Irawati L, Hassali MAA, Saleem F, Alrasheedy AA. Get Smart about Antibiotics [Internet]. School of Pharmaceutical Sciences, Universiti Sains Malaysia; 2015. Available from: https://drive.google.com/file/d/0B94hen8iz2SZdFdSRkVDbGRlUE0/view?pref=2&pli=1
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Scaling Up Life-Saving Commodities for Women, Children, and Newborns: An Advocacy Toolkit - PATH [Internet]. Path. [cited 2016 Nov 24]. Available from: http://www.path.org/publications/detail.php?i=2381
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Consumers International. Campaign to get Antibiotics off the menu [Internet]. Antibiotics. 2015. Available from: http://www.consumersinternational.org/our-work/food/key-projects/antibiotics/
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European Consumer Organisation - BEUC. Prescription [Internet]. 2014 [cited 2016 Jan 11]. Available from: http://www.beuc.eu/publications/beuc-x-2014-082_pco_prescription-antibiotic_resistance-recommendations_to_eu_decision-makers.pdf
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World Health Organization - WHO. World Antibiotic Awareness Week [Internet]. WHO. [cited 2015 Nov 13]. Available from: http://www.who.int/mediacentre/events/2015/world-antibiotic-awareness-week/en/
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Infectious Diseases Society of America - IDSA. IDSA : Patient Stories [Internet]. [cited 2015 Aug 19]. Available from: http://www.idsociety.org/Patient_Stories/
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Lahariya C. Effect of a behaviour-change intervention on hand washing with soap in India (SuperAmma): a cluster-randomised trial: public health and policy viewpoint. Indian Pediatr [Internet]. 2014 May;51(5):394. Available from: http://www.ncbi.nlm.nih.gov/pubmed/24953583
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Superamma. SuperAmma Campaign [Internet]. SuperAmma Campaign for Changing Hand Washing Behaviour. [cited 2015 Mar 5]. Available from: http://www.superamma.org/
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TippyTap. TippyTap [Internet]. www.tippytap.org. [cited 2015 Mar 5]. Available from: http://www.tippytap.org/
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Do Bugs need Drugs? A Community Program for Wise Use of Antibiotics [Internet]. [cited 2014 Aug 19]. Available from: http://www.dobugsneeddrugs.org/
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Centers for Disease Control and Prevention - CDC. Handwashing: Clean Hands Save Lives, Health Promotion Materials [Internet]. CDC. Available from: http://www.cdc.gov/handwashing/resources.html