In the table below you can find selected websites and existing campaigns on relevant issues, which provides campaign materials, manuals for implementation and inspiration for creating your own awareness raising campaign on antibiotic resistance
Before starting, it is useful to develop a structured campaign plan outlining aims and objectives and the implementation process, including monitoring and evaluation.
In addition, the subpages contain a collection of specific materials or for inspiration or use:
Selected Resources
| Resource | Description |
|---|---|
| SuperAmma Campaign for Changing Hand Washing Behaviour | Campaign site. A behavior change communication campaign to encourage hand washing with soap. This site provides the approach and the materials that worked successfully in southern India to inspire and assist you in your behavior change campaign. The SuperAmma intervention showed that substantial increases in hand washing with soap can be achieved using emotional drivers . |
| TippyTap | Campaign site. A community-based intervention for hand washing in settings without access to running water. The site’s tools feature manuals, promotional materials and information on the importance of hand washing. |
| Scaling Up Life-Saving Commodities for Women, Children, and Newborns: An Advocacy Toolkit | Toolkit providing a guidance on strategic advocacy, including tangible actions and tools that advocates can adapt for use within their countries. It aims to mobilize support in scaling up access to 13 life-saving commodities, including injectable antibiotics and amoxicilin instrumental for maternal and child health. |
| Get smart about antibiotics (PDF) | Booklet that was used (together with a video) to promote the responsible use of antibiotics and raise awareness of antibiotic resistance among the general public in Penang, Malaysia. |
| Campaign to get Antibiotics off the menu | Campaign from Consumers International to get multinational restaurant chains to stop serving meat from animals routinely given antibiotics included on the WHO’s list of medically important antibiotics. Provides for example facts and infographics. |
| Prescription (PDF 266kb) | Campaign material. A mock-up prescription aimed at policy makers to make them support a proposal on more prudent antibiotic use in veterinary medicine. An example of a creative way to raise awareness, initiated by the European Consumer Organisation (BEUC). |
| World Antibiotic Awareness Week | Campaign site of WHO that provides resources and campaign material to facilitate activities during world antibiotic awareness week, such as infographics, factsheets and multi-media materials. Also an opportunity to share activities online. |
| Handwashing: Clean Hands Save Lives | Campaign site. Health promotion materials on hand hygiene, developed by the US CDC. Materials are available in several languages. |
| Do bugs need drugs? | Information portal. A Canadian community program for wise use of antibiotics with educational resources and materials aimed at kids, including games, comic books, colouring sheets and iPhone / iPad Apps. |
| Faces of Antimicrobial Resistance. | Report. A collection of real-life stories of how antibiotic resistance has affected American people by the Infectious Diseases Society of America. |
| Communication Toolkit for Health Departments: Healthcare-Associated Infections and Antibiotic Resistance | Toolkit developed by ASTHO and CDC for creating communication strategies and raising awareness of healthcare-associated infections and antibiotic resistance. Can be modified to reflect local or regional circumstances. |