Social marketing is gaining increasing attention as an easy way to spread information. Using social media such as Twitter and Facebook can be used to raise awareness about antibiotic resistance and engage people to take action.
A successful social media campaign has the potential to reach out to a large number of people. Below are useful resources when incorporating social media in your work and a few selected examples of social media campaigns on antibiotic resistance.
A social media toolkit to help promote rational antibiotic use
The European Centre for Disease Prevention and Control (ECDC) has developed a Social Media Toolkit as part of the European Antibiotic Awareness Day initiative. The purpose of the Toolkit is to aid countries and organizations that wants to use social media for national campaigns promoting rational use of antibiotics.
The Toolkit is divided into three sections focusing on the general public, prescribers in primary care and prescribers in hospitals. It proposes social media activities, gives hands-on advice on how and where to get started, and gives tips on what to think about when responding to comments and engaging in discussions. Although developed for Antibiotic Awareness Day, this Toolkit is useful for anyone wanting to engage in social media activities on antibiotic resistance.
See: Toolkit for engaging in social media activities promoting prudent antibiotic use for more information and European Antibiotic Awareness Day for related material.
|Toolkit for engaging in social media activities promoting prudent antibiotic use||Social media toolkit with a focus on prudent antibiotic use campaigns targeting the general public, primary care prescribers or hospital prescribers developed by the European Centre for Disease Prevention and Control (ECDC). Available in English and BG, CS, DA, DE, EL, ES, ET, FI, FR, GA, HR, HU, IS, IT, LT, LV, MT, NL, NO, PL, PT, RO, SK, SL, SV.|
|CDC Social Media Tools, Guidelines & Best Practices||Social media toolkit: Resources and guidelines for using social media within health topics.|
|A tweet a day keeps medical ignorance away! (PDF, 2MB)||A case study from Indonesia how social media has been used to raise awareness on antibiotic resistance.|
|ReAct Africa WhatsApp Message 1 (PDF, 3MB)||Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.|
|ReAct Africa WhatsApp Message 2 (PDF, 4MB)||Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.|
|ReAct Africa WhatsApp Message 3 (PDF, 2MB)||Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.|
|Global Handwashing Day Social Media Toolkit||Social media toolkit for Global handwashing day including posters with messages, samples for Twitter and Facebook, blog ideas, and resources to spread information about handwashing.|