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Raise Awareness  –  Campaign materials

Social media

Social marketing is gaining increasing attention as an easy way to spread information. Using social media such as Twitter and Facebook can be used to raise awareness about antibiotic resistance and engage people to take action.

A successful social media campaign has the potential to reach out to a large number of people. Below are useful resources when incorporating social media in your work and a few selected examples of social media campaigns on antibiotic resistance.

A social media toolkit to help promote rational antibiotic use

The European Centre for Disease Prevention and Control (ECDC) has developed a Social Media Toolkit as part of the European Antibiotic Awareness Day initiative. The purpose of the Toolkit is to aid countries and organizations that wants to use social media for national campaigns promoting rational use of antibiotics.

The Toolkit is divided into three sections focusing on the general public, prescribers in primary care and prescribers in hospitals. It proposes social media activities, gives hands-on advice on how and where to get started, and gives tips on what to think about when responding to comments and engaging in discussions. Although developed for Antibiotic Awareness Day, this Toolkit is useful for anyone wanting to engage in social media activities on antibiotic resistance.

See: Toolkit for engaging in social media activities promoting prudent antibiotic use for more information and European Antibiotic Awareness Day for related material.

Selected Resources

Resource Description
Toolkit for engaging in social media activities promoting prudent antibiotic use Toolkit. Social media toolkit with a focus on prudent antibiotic use campaigns targeting the general public, primary care prescribers or hospital prescribers developed by the European Centre for Disease Prevention and Control (ECDC). Available in English and BG, CS, DA, DE, EL, ES, ET, FI, FR, GA, HR, HU, IS, IT, LT, LV, MT, NL, NO, PL, PT, RO, SK, SL, SV.
CDC Social Media Tools, Guidelines & Best Practices: The Health Communicator’s Social Media Toolkit Toolkit for social media: Resources and guidelines for using social media within health topics.
A tweet a day keeps medical ignorance away! (PDF, 2MB) Case report from Indonesia on how social media has been used to raise awareness on antibiotic resistance.
ReAct Africa WhatsApp Message 1 (PDF, 3MB) Poster. Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.
ReAct Africa WhatsApp Message 2 (PDF, 4MB) Poster. Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.
ReAct Africa WhatsApp Message 3 (PDF, 2MB) Poster. Message to be printed out as posters or sent through mobile messaging applications such as WhatsApp.
Global Handwashing Day Social Media Toolkit Toolkit for social media for Global handwashing day including posters with messages, samples for Twitter and Facebook, and blog ideas.

More from "Campaign materials"

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Centers for Disease Control and Prevention - CDC. CDC Social Media Tools, Guidelines & Best Practices: The Health Communicator’s Social Media Toolkit [Internet]. Social Media at CDC. [cited 2015 Apr 13]. Available from: https://www.cdc.gov/socialmedia/tools/guidelines/socialmediatoolkit.html
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European Centre for Disease Prevention and Control - ECDC. Toolkit for engaging in social media activities promoting prudent antibiotic use [Internet]. [cited 2015 Apr 13]. Available from: https://antibiotic.ecdc.europa.eu/en/plan-campaign/toolkit-social-media
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The Global Public-Private Partnership for Handwashing. Global Handwashing Day Social Media Toolkit [Internet]. 2016. Available from: http://globalhandwashing.org/resources/global-handwashing-day-social-media-toolkit/
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ReAct African Node. Message 3: Help stop the spread of antibiotic resistance [Internet]. ReAct; 2015 [cited 2015 Jul 7]. Available from: http://www.reactgroup.org/wp-content/uploads/2016/09/RAN-WhatsApp-3.pdf
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ReAct African Node. Message 2: Help stop the spread of antibiotic resistance [Internet]. ReAct; 2015 [cited 2015 Jul 7]. Available from: http://www.reactgroup.org/wp-content/uploads/2016/09/RAN-WhatsApp-2.pdf
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ReAct African Node. Message 1: Help stop the spread of antibiotic resistance [Internet]. ReAct; 2015 [cited 2015 Jul 7]. Available from: http://www.reactgroup.org/wp-content/uploads/2016/09/RAN-WhatsApp-1.pdf
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Sivaraman S. A tweet a day keeps the medical ignorance away [Internet]. ReAct; 2014 [cited 2014 Sep 1]. Available from: http://www.reactgroup.org/wp-content/uploads/2016/10/Indonesia-ABR-and-Social-Media-story-Raising-Awareness.pdf
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European Centre for Disease Prevention and Control - ECDC. European Antibiotic Awareness Day Site [Internet]. Home. 201AD [cited 2014 Aug 20]. Available from: http://ecdc.europa.eu/en/eaad/Pages/Home.aspx